Rad Company, the free-ride mountain bike project of Brandon Semenuk, demonstrates the versatility and fervor that have made him one of the world's best riders. It was Brandon's job to put together a crew of riders that would inspire and drive him in every discipline, and he succeeded. All of the disciplines of mountain riding are effortlessly incorporated into the film's varied soundtrack. As part of the "all killer, no filler" New World Disorder film style, Red Bull Media House has teamed up with some of the best cinematographers and digital effects artists to produce an original look.
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Rad Company, the free-ride mountain bike project of Brandon Semenuk, demonstrates the versatility and fervor that have made him one of the world's best riders. It was Brandon's job to put together a crew of riders that would inspire and drive him in every discipline, and he succeeded. All of the disciplines of mountain riding are effortlessly incorporated into the film's varied soundtrack. As part of the "all killer, no filler" New World Disorder film style, Red Bull Media House has teamed up with some of the best cinematographers and digital effects artists to produce an original look.
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