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Coronation Street is a British television soap opera that debuted in 1960 on Granada Television. It was quickly distributed to further ITV franchisees. The program focuses on the lives of the residents of Weatherfield, a fictional neighborhood of Salford, with its terraced dwellings, cafe, corner store, newsstand, textile plant, and Rovers Return pub. In1960, local scriptwriter Tony Warren at the newly formed Granada Television in Manchester created the program. Warren's initial plan for a kitchen sink drama was rejected by the station's founder Sidney Bernstein, but producer Harry Elton persuaded him to make thirteen pilot episodes. Within six months of its initial airing on 9 December1960, it had become the most-watched program on British television. It has been one of the most profitable programs on British commercial television, contributing to the success of the Granada Television franchise and ITV. Coronation Street is produced by Granada Television in Manchester's Granada Studios. It is shown internationally as well as in all ITV regions. On September17,2010, it became the world's longest-running television soap opera. Coronation Street is renowned for its portrayal of a down-to-earth working-class community coupled with lighthearted humor and strong personalities.