"Jack Daniels"-- the brand that has actually become the renowned picture of "American Cool" around the world and throughout generations. A container of Jack makes a statement (and also this documentary is everything about "why"). Greater than a straightforward narrative of the origins and effect of this hallowed brand name, Going after Bourbon is a 57,000 mile journey throughout 5 countries and also 17 time zones that will show equal parts thought provoking, insightful, relocating as well as amusing. From rural Lynchburg, TN (where every decline of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from workshop jams to backstage tours, this trip papers a social expedition into why a globe of people identifies with a definitely American brand name.
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"Jack Daniels"-- the brand that has actually become the renowned picture of "American Cool" around the world and throughout generations. A container of Jack makes a statement (and also this documentary is everything about "why"). Greater than a straightforward narrative of the origins and effect of this hallowed brand name, Going after Bourbon is a 57,000 mile journey throughout 5 countries and also 17 time zones that will show equal parts thought provoking, insightful, relocating as well as amusing. From rural Lynchburg, TN (where every decline of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from workshop jams to backstage tours, this trip papers a social expedition into why a globe of people identifies with a definitely American brand name.
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